In the shadow of Mallorca’s most famous tourist hotspots lies Binissalem, a haven for wine lovers. Away from the tourist crowds, it reveals the authentic island life.
Binissalem is not only a center of viticulture, but also a reflection of everyday life in Mallorca. At first glance, the town may seem modest, but just a walk through its streets is enough to fall in love with this place.
Quickly it becomes clear: Binissalem is more than just a town on the map of Mallorca; it is a way of life.
Map and Location
Binissalem is situated in a picturesque landscape, surrounded by vineyards about 22 kilometers northeast of Palma.
About Binissalem
Binissalem, located in the Raiguer region, traces its origins to an Arab estate (“Banu Salam” = Sons of Peace or “Banu Salim” = Sons of Salim – hence the name). Until the 16th century, it was known as Robines, and the town has developed into a wine production center in Mallorca.
In Binissalem, wine is more than just a drink; it is a symbol of identity and a testament to the struggle and triumph of the inhabitants against the pests that once threatened the vineyards. Particularly the phylloxera, which in the late 19th century devastated many wine-growing regions, posed a significant threat.
Thanks to the resilience and innovation of Binissalem’s winegrowers, who introduced new cultivation methods and more resistant grape varieties, this challenge was overcome. Binissalem thrived, driven by the determination of its inhabitants and their deep connection to the land of Mallorca.
The Santa Maria de Robines church and the buildings of Binissalem also bear witness to the city’s origins. The carefully restored facades of the old stone houses and the cobbled streets of the village are a living monument to the traditional stone craftsmanship, which has a long tradition in this area.
The local Mares stone, a limestone quarried from the areas around Binissalem, characterizes the constructions of the place. The craftsmanship gives Binissalem a unique architectural aesthetic.
My 3 Highlihghts in Binissalem
In my opinion, visitors shouldn’t miss these three highlights, as they truly reflect what makes this city so unique and absolutely worth seeing:
- La Festa des Vermar: A grape battle as the highlight of the year? Absolutely, in Binissalem. Mixing with locals, armed only with the intention of having fun, you experience a sense of community like no other. The feeling of being part of this wild ritual is unforgettable—it’s as if, for a moment, you become part of the town’s history. The first time I participated, I found myself laughing and completely covered in grape remnants – a truly unforgettable experience.
- The Wineries: A visit to the wineries of Binissalem, especially José Luis Ferrer, reveals why wine here is more than just a drink. You don’t need to be an expert to feel that in this wine town, every drop is not only the result of hard work but also the expression of pure passion. A small tip: Ask for a guided tour of the vineyards. It’s an excellent opportunity to follow the production process from grape to bottle.
- Sa Pota Del Rei: A visit to this historic site is like a journey through time. According to legend, King Jaume I made a significant stop here in his campaign to reconquer Mallorca. This spot, marked today by a distinctive well, served as a resting place and stronghold for him and his troops. Sa Pota Del Rei, which means “The King’s Pot,” is more than just a point on the map; it’s a window into the past and a place that keeps the stories and legends of Binissalem alive.
Who is Binissalem suitable for?
Binissalem, far from the hustle and bustle of Mallorca’s major tourist attractions, offers a glimpse into the island’s authentic life. This town, rich in winemaking tradition and characterized by a peaceful lifestyle, particularly attracts those who see true wealth in simplicity.
For wine lovers, Binissalem is a true paradise, nestled in an area of historic wineries. Here, you have the unique opportunity to experience the art of local winemaking up close—in a place where wine is more than just a drink; it’s an expression of life itself.
Culture seekers and history enthusiasts will also find a treasure in Binissalem. The rich history of the place and its traditional festivals invite you to deeply immerse yourself in Mallorcan culture.
Anyone who rents a property nearby will discover in Binissalem not only a picturesque setting but will also benefit from a well-developed infrastructure. This makes daily life easier while allowing for full enjoyment of the rural charm.
Therefore, Binissalem is the perfect place for people who want to experience the real Mallorca—whether as a visitor seeking a new cultural experience or as someone considering settling permanently in a peaceful and inspiring environment.
Without a doubt, this is a place I would return to every year.
Agostina Marzullo
When is the best time to travel?
Binissalem shines in all its splendor throughout the year, but for true connoisseurs, there are special events that stand out. In particular, autumn is ideal because of the Festa des Vermar. This time of year not only brings pleasant weather, characterized by mild temperatures and sunny days, but also the essence of what makes Binissalem: wine, tradition, and a sense of community in Mallorca.
An insider tip:
Anyone who wants to visit Binissalem or spend their vacation there should plan their trip to coincide with the typical local events. For example, small wine festivals or the opening of new exhibitions at the wineries.
Activities and Attractions
In Binissalem, the doors are open for those who wish to immerse themselves in Mallorcan culture and explore the natural beauties of the island.
- The Church of Nostra Senyora de Robines: This architectural gem in the town center is not only a place of faith but also a piece of living history. The church, with its ancient walls, reflects the deep-rooted religious devotion and artistic talent of the locals.
- Hiking and Nature: For nature lovers, the surroundings of Binissalem offer numerous trails. A highlight is the path to “Sa Pota del Rei,” where you can enjoy the spectacular natural landscape.
- Craft Markets: Visits to local craft markets have always been a special experience for me. The variety and quality of the work, from stone carving to woodcraft, are impressive. What fascinated me most was the direct interaction with the artists; hearing their stories and passion for their craft gives each purchased piece a very personal touch.
Wineries and vineyards
The Binissalem wine region in Mallorca is known for its high-quality wines. The wineries in this area, spread across various towns, are mostly small and medium-sized family businesses. These wineries have invested considerable sums in modern technology, skilled personnel, and continuous training to optimize wine cultivation.
In addition to production, wine tourism plays an increasingly important role in the region. Wine tourism provides an excellent opportunity to showcase the area’s wines and strengthen customer loyalty. The wineries of Binissalem have recognized the potential of wine tourism and therefore offer a wide range of attractive activities, from tastings to guided tours of the wineries.
Notable wineries in this region include:
- Antonio Nadal Ros Bodegas & Viñedos
- Bodega Biniagual
- Bodegas José Luis Ferrer
- Albaflor – Vins Nadal
- Ca’n Verdura Viticultors
- Ca’n Fumat
To keep in mind:
For a wine tasting where several wines are sampled, the costs often range between 10 and 25 euros per person. During the tastings, a winery representative typically explains the characteristics of the wine varieties.
Festa des Vermar
El Festa des Vermar is the lively harvest celebration in Binissalem and a highlight of the fall. For two weeks, a varied program of festivities is offered throughout the town that you shouldn’t miss. Dates and details of the events can be found on the official town hall website at www.ajbinissalem.net.
As a significant event, the Fest des Vermar not only marks the end of the grape harvest, but it’s also a joyful celebration that includes parades, wine tastings, and the famous grape battle. This festival attracts both locals and visitors from around the world, offering everyone a unique opportunity to immerse themselves in the local culture and experience firsthand the central role of wine in Binissalem.
Advice:
If you wish to participate in the traditional “Fideus des Vermar” noodle meal, make sure to register in advance, as spots are in high demand.
Denomination of origin
Today, the cultivation area of the municipality covers about 1,200 hectares, where only select grapes are grown. The wines from this picturesque region proudly carry the D.O. “Denomination of Origin” seal, a mark of true quality and tradition (more information available on the website of the municipality’s Wine Regulatory Council at www.binissalemdo.com).
The vineyards stretch over limestone and clay soils, located at an altitude of 250 to 300 meters. Among the main grape varieties are Mantonegro, a native red grape variety, as well as Tempranillo, Tinto Fino, and Cencibel, which together form the heart of viticulture in Binissalem.
Restaurants
Binissalem may be small, but its culinary scene is big. In the town, traditional Mallorcan dishes meet innovative cuisine, making each restaurant visit an experience. The use of local ingredients is at the heart of everything, which is reflected in the quality and freshness of each dish.
Here are my recommendations:
Can Jan Restaurant: For those who wish to immerse themselves in authentic Mallorcan cuisine, Can Jan is a must-visit. The dishes reflect the rich culinary culture of the island, served in a warm and welcoming atmosphere.
Bar Restaurant Ca’n Punta: Ideal for a relaxed evening. Ca’n Punta offers delicious tapas and an impressive terrace with views of the village. A place where you can fully enjoy local hospitality.
Events
Binissalem has a vibrant cultural scene, especially during the numerous events and festivals that take place throughout the year. These events reflect the community’s deep connection to its traditions and craftsmanship.
A highlight on the events calendar is the annual stone masonry fair. Binissalem, known for its excellent stonemasons and the significance of craftsmanship in the region, celebrates this art with a fair that attracts visitors from all over the island. In this part of Mallorca, you can experience firsthand how true works of art are created from raw stone.
In addition to the stonework fair, wood carving also plays an important role in Binissalem. Various events throughout the year offer the opportunity to watch wood artists at work and to admire or purchase unique pieces.
How to get there
Binissalem is surprisingly central and easily accessible, whether you’re coming from Palma or another corner of Mallorca.
By train: A direct and convenient connection takes you from the heart of Palma, the Plaça d’Espanya station, to Binissalem in just about 30 minutes. For around 3 euros, not only will you enjoy a relaxed journey, but also a ride with picturesque views of the Balearic island.
By car: The drive on the MA-13 highway from Palma takes less than 30 minutes. However, on days with major events, finding parking can be a bit of a challenge. That’s why I would recommend opting for the train on those days to avoid the stress.
By bus: Buses also offer a direct and economical connection. From Palma, with stops in various parts of the city, you can reach Binissalem for about 3 euros. It’s worth checking the bus schedules in advance to organize your trip smoothly.
The surroundings of Binissalem
Around Binissalem, a rich variety of attractions awaits, all accessible in a short time and each with its own charm.
In just about a 10-minute drive, you can reach the city of Inca. It is especially known for its excellent leather goods. A visit to the weekly market on Thursdays is highly recommended, where you’ll find not only leather products but also a wide variety of local delicacies and crafts.
The picturesque villages of Alaró and Lloseta are also just a short drive away, about 15 minutes from Binissalem. They offer a perfect opportunity to experience traditional Mallorcan village life. A highlight in Alaró is the hike to Castell d’Alaró castle, which rewards with stunning views.
The charming towns of Santa Maria and Santa Eugenia in Mallorca can be reached in about 10 to 15 minutes. They are known for their lively Sunday markets, which offer an excellent opportunity to discover regional products.
Living in Binissalem
Anyone considering settling in Binissalem will find a quality of life here that combines tranquility and good accessibility. The direct location on the highway and excellent rail connection to Palma make it easy to enjoy the benefits of rural life without giving up the conveniences of the capital.
However, to make the most of village life and seamlessly integrate into the community, it is recommended to become familiar with the Catalan language. This is not only necessary in daily life but also opens the door to more interesting local experiences.
The real estate market in Binissalem reflects the place’s popularity and charm. The demand for housing here is a clear indicator of the quality of life that both residents and newcomers value. Although property prices reflect the desirable location and high quality of life, it is considered a valuable investment for those who wish to combine rural charm with practical proximity to Palma.
Conclusion
If I had to say something about Binissalem, it would be that it is more than just a destination on the Mallorca map; it is the hub for wine lovers and the heart of those seeking the authentic Mallorcan village life. The combination of historic wineries, the vibrant wine festival, and the rich winemaking tradition provides insight into the region’s cultural heritage.
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